You’ve got the cash and you're ready to splurge on a luxury watch that will make a dramatic statement on your wrist. A Rolex watch is calling your name, but perhaps you wonder if you should explore other luxury watch manufacturers before opting for the esteemed gold crown. Plenty of reasons exist why Rolex should come in at the top of your list.

Rolex History

The name “Rolex” brings luxury, class and quality to mind instantly, and for good reason. Rolex has carved out a predominant niche in the watch-making industry. Established in London in 1905 by Hans Wilsdorf, Rolex became the first wristwatch to earn the Swiss Certificate of Chronometric Precision in 1910.

Rolex has instant brand recognition, which makes it a symbol of status and elegance in many professional and affluent circles. A Rolex on your wrist radiates an aura of class all around you.

Rolex Technology

Rolex technology continues to push onward to ensure continuous excellence. Among the list of Rolex watchmaking innovations, you will find water-resistance, waterproofing, self-winding and calendar mechanisms with the date showing on the watch face. Rolex has the distinction of creating the first watch that was both waterproof and dust-proof in 1926. Rolex also designed the first self-winding mechanism in 1931.

Watch Movement Mechanism
Rolex has designed and created the watch movement mechanism in a completely independent process. Rolex movement contains many intricate parts that technicians assemble and then adjust with precision. After a final balancing, each Rolex watch receives a Swiss chronometer certification – the highest mark of quality and a guarantee of excellent performance.

Watches tend to lose time, gradually becoming slower. Rolex timepieces keep accurate time because they resist the shocks that can disrupt the internal oscillator. Rolex watches also withstand magnetic fields that often wreak havoc on time accuracy.

Waterproofing
Rolex watches even sport a technical prowess that enables extreme deep-sea exploration, down to the deepest depths of the ocean. A Rolex can descend to sea depths over 100 times deeper than you could. As an example, the Deepsea model is water resistant to a depth of 3,900 meters or 12,800 feet (that is almost two and a half miles!).

Rolex Materials

When you buy a Rolex watch, the materials it contains have a superior story behind them. Nothing about a Rolex is common or ordinary. All the parts are made by Rolex for the production of their exquisite timepieces. Rolex even operates a private foundry where it melts the gold, platinum and steel used in their watches. The Rolex foundry is also used by the company to make some unique alloys, which are then used to created patented metals and highly-pure 18-carat mixtures with exceptional hardness and resistance to corrosion and chemicals.

Bezel
The bezel is a major feature of Rolex watches. Rolex bezels take about 40 hours to craft, which creates a strong and scratch-resistant face surface. Rolex created a patented ceramic by the name of “Cerachrom” which it uses in its bezels to give watches the ability to withstand extreme temperatures and ultraviolet rays. As a result, Rolex watches maintain their beauty and functionality without fail, resisting scratching and fading like other watch models of lesser quality.

Rolex Aesthetics

Rolex prioritizes design and utilizes a unique art initiative to keep their watch designs creative and inspiring. A Rolex on your wrist has a specific appearance and feel that make it uniquely comfortable and stylish. Rolex design history includes special watches for mountain climbers, airline pilots, race car drivers, scientists, and deep-sea divers.

Charitable Contributions

Rolex is a privately-held company, so precise financial data is unavailable. However, Rolex founder Hans Wilsdorf instituted a foundation that channels a portion of the company's annual profits into a variety of charities.

Marking a Milestone

Some of life's milestones deserve a special commemoration. Rolex can mark special life events with unsurpassed style. That is why this luxury brand is typically used to celebrate important moments such as engagements, marriages, anniversaries, retirements or even the climbing of a new rung on the career ladder. Memorializing the event with a stylish Rolex will always be an expression of affluence and success. Consider a new Rolex more than just a purchase; you’re investing in a long-established piece of time-keeping history. A Rolex on your wrist will keep you punctual in stunning style.

To see all of our Rolex models, visit this section.